Lego Insiders is an application built for the Lego community that is heavily influenced by Instagram features. This program has a variety of features that will make life simpler for the community. It includes news that Lego provides to their community on a daily basis, an area where different people can chat together and post their latest creations, a page dedicated to themes, and another page dedicated to profiles that allows collectors to create a list of products they are collecting, similar to an Instagram profile page where everyone can like and comment on that specific image or product.